Creativity, Inc. by Ed Catmull
7.5 out of 10Ed Catmull, a physics and computer science scholar, co-founded Pixar Animation Studios in 1986 along with Steve Jobs and John Lasseter. He does an excellent job telling stories about Pixar's growth and the continuous quest for excellence in technology, storytelling, and office culture. The main theme is along the lines of doing research and embracing risk. "Craft is what we are expected to know. Art is the unexpected use of our craft."